3D, gaming and design have all merged in the design and building of the Radisson RED hotel, a new brand from Carlson Rezidor Hotel Group aimed at millennial travellers.
Design visualisation specialist Soluis Group and design consultancy Graven Images teamed up to design the hotel, with Graven developing sketches and rough ideas, which Soluis then converted into 3D visualisations.
Usually, it could take several hours for each frame to render, making the design process, especially small changes to areas such as lighting and materials, particularly drawn out and cumbersome.
However, using the real-time capabilities of Epic Games’ Unreal Engine – traditionally used in video game development – Soluis Group was able to visualise scenes and all changes live, effectively building a high-end, fully interactive virtual environment where clients could experiment with different lighting and materials live.
The client could also effectively walk through the hotel and truly experience what the end result would be.